Barbie versus Bratz
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June 2001, MGA Entertainment launched the Bratz range of
a move that would give Barbie her first serious competition in the fashion
doll market. In 2004 sales figures showed that Bratz dolls were outselling Barbie dolls
in the United Kingdom, although Mattel maintained that in terms of the number of dolls,
clothes and accessories sold, Barbie remained the leading brand In 2005 figures showed
that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide,
with much of the drop being attributed to the popularity of Bratz dolls.
Mattel sued MGA Entertainment for $500 million alleging that Bratz creator Carter Bryant
was working for Mattel when he developed the idea for Bratz. On July 17. 2008,
a federal jury ruled that the Bratz line was created by Carter Bryant while he
was working for Mattel.
also ruled that MGA and its Chief Executive Officer Isaac
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